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The new brand “WSM” is presented by "WVENICE", which was born in 2022 from the union between an entrepreneur from Treviso, Andrea Marcon, and "Mastro Segalin", a Venetian company founded by a family that now has 3 generations of shoemakers who count among its customers personalities such as Isabelle Huppert (at the time she was shooting a film in Venice with Laurence Olivier), Marcello Mastroianni (La Dolce Vita), Richard Chamberlain (The Thorn Birds), Rita Wilson (Tom Hanks' wife), Clara and Susanna Agnelli (owner family of FIAT) and last, but perhaps the most important, John Paul II (Karol Jòseph Wojtyla). In 2001, the Pope received two pairs of soft suede shoes in the Vatican State, one of which covered with Burano lace by Sergio Segalin.

The company, with Simone Segalin, immediately distinguished itself for its fresh and innovative products so as to allow it to win the first prize for women's shoes in the Luxury category in 2005 in Desenzano del Garda, whose cup is still jealously kept in the shop Mestre (Venice). In 2007 Simone took part in an international competition in Wiesbaden in Germany and, despite his young age, he won a gold medal for men's footwear in the luxury category and two bronze medals in the luxury men's and women's categories. In the same year he also received a certificate of recognition from the Confartigianato Veneto for having best valued the art of Italian shoemakers at the international competition in Wiesbaden.

In 2023 Simone Segalin received the precious recognition from the Veneto Region of "MASTER CRAFTSMAN". A recognition given to someone who, having adequate and documented corporate entrepreneurial experience, possesses high knowledge and managerial skills with a high aptitude for teaching the profession.

In 2023 “WVENICE” presents the new brand “WSM”. It is a Brand dedicated to those who appreciate local style and craftsmanship by wearing these luxurious genuine leather sneakers dedicated to the city of Venice. These beautiful shoes are handmade in Italy with the finest Italian leather and feature an eye-catching design inspired by the unique Venetian landscape. These unique and trendy sneakers are the perfect way to demonstrate the love for the city of Venice and the attention for quality and craftsmanship. Offering superior comfort and durability, these sneakers offer a unique look and feel that will last for years. Whether you're looking for a statement piece for a special occasion or just want to add a touch of luxury to your everyday look, these genuine leather sneakers are sure to be a great addition to your wardrobe.

Our sneakers, celebrated as a symbol of Venetian excellence, have been carefully selected to be part of the exclusive "VENICE ORIGINAL" e-commerce. This platform dedicated exclusively to local products highlights not only the distinctive quality of our footwear, but also the authentic connection with the rich artisanal and cultural tradition of Venice.

Today "WVENICE" is managed by Andrea Marcon and the "Mastro Segalin", composed by Simone Segalin and the partner Rodolfo Ferreri.


More than 200 steps
for creation

Creating a shoe takes patience and dedication. They serve more than two hundred steps to get from the choice of leather to placing the shoes, carefully wrapped in a sheet of paper, inside their box.

Let's start
from the beginning

The story of a shoe starts from measuring the foot and customizing the last, using pieces of leather, rasp and gouge, the calegher takes care of the last until it is equal to the foot that will fit the shoe.

define the style,
with the upper

The upper is the upper part of the shoe, the one that gives it character and defines its style. Once the cutting and joining operations have been carried out, the craftsman must check his work, with pre-assembly makes sure everything is in order.

The bottom
of the shoe

The bottom of the shoe consists of the sole, the insole, the esplanade--the thin layer of leather or cork interposed between them--the welt, the cambrion, the underboots, and the overboots. The soles are soaked in water for 12 hours, to let their pores expand, and then partially dried. They are then beaten vigorously with a hammer to make them softer and more compact.

The assembling
of the upper

The assembly of the upper on the base of the shoe is done by means of a hundred tiny pegs, the "groppini", distributed all along the foot. This is followed by the insertion of the cambrion in the narrowest part of the insole, between the heel and the sole (to give the shoe the necessary rigidity and support the foot well at this point), and of the flattening from the toe to the 'cambrion attachment, to even out the unevenness created by the fleshing and stitching.

The Calegher
fix the welt

With the help of an awl and a boar bristle that acts as a needle, the calegher fixes the welt to the insole, with a chain-stitch seam made with strongly twisted hemp or linen threads. Advancing in the work, she removes the previously placed tangles. As he sews, he slides the twine into a pitch "dumpling" in order to facilitate sliding and to bind and secure the threads, creating around them a protection that makes them indestructible. To even out the unevenness created by the application of the welt, apply a light layer of cork to the insole

the sole

After spreading the insole with a rubber glue along the entire external edge, being careful not to block the pores of the leather with the glue, the craftsman proceeds to apply the sole. He trims the edge and, with the knife, engraves a nail-like groove all around: it increases it.

The heel
of the shoe

The heel is made up of several layers of leather; they are attached one after the other to the back of the sole, while the leather is carved to the desired shape with a chisel and rasp. The heel is completed by the application of an extra heel, also made of leather.

The finishing:
the last steps

The finishing consists of all the closing steps to get to the finished product: the finish of the fund, which is painted with aniline colors and then smoothed and polished; the demoulding, after the shoe has rested on the last enough, to fit its curves, it can be taken out and completed; the polishing, the last step, the conclusive one, consists in cleaning the upper and the bottom, to complete the work.

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